Published by Valora Natural Origins · Updated
Green coffee or roasted coffee for your business.
Choose the coffee format according to where roasting and beverage preparation happen in your supply chain.
When green coffee fits
Green coffee is unroasted coffee for buyers who will roast or trade the lot. A useful brief describes species, processing, physical preparation, harvest and cup requirements. Include the quantity and ask which proposed lot a sample represents.
When roasted coffee fits
Roasted whole beans suit buyers who need coffee ready for grinding and brewing. State the intended drinks and equipment, blend requirements, roast profile and packing needs. For pre-ground coffee, specify the brewing method so the grind can be discussed.
Compare the full purchasing requirement
A price comparison between green and roasted coffee needs a consistent basis, including product preparation, quantity, packing and delivery point. Ask for a proposal against your actual brief. Valora discusses both green and roasted formats; availability and commercial details are confirmed individually.
Choose where the product work happens
| Format | Work still required by the buyer | Brief needed for comparison |
|---|---|---|
| Green | Roasting and any subsequent grinding or packing | Lot, physical preparation, cup requirements and intended roast |
| Roasted beans | Grinding and beverage preparation, or onward packing where agreed | Composition, roast, equipment, beverages and packing |
| Ground | Brewing through the intended method | Coffee, roast, grind, equipment and packing |
A business that operates a roastery needs a different proposal from a café buying ready-to-grind beans. Explain which steps your business or its partners will perform. If a product will be repacked under your brand, discuss that scope explicitly instead of assuming the coffee supply includes a retail pack.
Compare samples through the right application
For green coffee, keep the proposed lot identity, physical specification and available cup information with the roast trial. For roasted beans, evaluate the coffee in your service equipment and intended beverages. For ground coffee, confirm the brewing method so the grind can be discussed. These are distinct evaluations, even when the species or origin description is similar.
When replacing an existing product, share its specification and explain the changes you want to explore. Do not treat a different preparation as an equivalent replacement merely because both products are labelled Arabica or Robusta. The trial should establish whether the proposed product performs the role your business needs.
A consistent proposal comparison
Record the quantity, product preparation, packing and delivery point alongside the proposal. A green-coffee indication, a roasted wholesale pack and a finished private-label product have different scopes. Identify what is included and what still needs review before comparing commercial terms.
Valora discusses all three formats alongside filter and instant coffee. Particular lots, products, minimum quantities and packing arrangements are confirmed for the enquiry. If the format is undecided, describe the end use and the work your business can perform so suitable routes can be discussed.
Worked example: a new café operation
Related sourcing resources
Enquire about coffee.
Tell us the product you need, approximate quantity, packing and destination.
Available products and commercial details are confirmed against your requirement.
